Google Mobile Search Often Mobile Shopping
Google Mobile Search Primary Shopping Results
Google has moved very successfully in recent years in the direction of mobile. And while further research is now happening on mobile devices, it is hotly debated whether the search plays a central role for mobile consumers, as it is for desktop users.
Earlier this week, Google released survey data that has searched the search in fact a primary resource for smartphone owners. In addition, it is the most widely used shopping tool for mobile consumers, according to the results.
Earlier this year, Google has 1,000 smartphone users “several times a day for a week” (all day) to explore their mobile activities and behaviors. The company says it has collected more than 14,000 answers in the process.
According to the survey, 70 percent of buyers in-store their mobile devices used for research before buying. In particular the use of Google Mobile Search led to transactions: “92 per cent of those who have searched on their phone have made a corresponding purchase.” The actions that were “most pre-purchase” (among a number of categories) were “using a search engine” and “visited a shop location” to the same extent.
Google also made the point that mobile devices used during the purchase cycle – not just immediately before buying – and often used for what is described as “top of funnel” behavior