Google AMP Pages And Impact On SEO
What is Google AMP?
The Accelerated Mobile Pages (AMP) project is an open-source initiative to improve mobile web performance. It was launched by Google in October.
Who Uses AMP?
Currently, AMP is mainly used by publishing and technology companies. Here you can find a list of companies. AMP is mostly directed to news articles.
Do I have to Adjust My Web Page?
At this time, AMP is an experiment, albeit a large one. It is hard to say whether AMP will be a success or not. Instructions on how to prepare your AMP websites can be found here. If you use WordPress to create your web pages, this plugin can help you.